Fazeek: Handmade Soap Inspired by Architectural Materials
Fazeek is a Melbourne-based label that produces handmade soaps and candles inspired by architecture, interiors and design. We spoke to founder Jackie Fazekas about creating these ethical products to reflect her love of terrazzo, brick and marble.
Jackie established Fazeek in 2014 following a career in fashion design and hospitality. Uninspired by the throw-away nature of the fashion industry, Jackie began Fazeek, producing hand-painted linen and baskets before transitioning the business into handmade soaps. “I received incredible feedback of the soaps and within one week we already had about 250 soaps on order,” Jackie says. She now designs, makes and sells natural-clay handmade soaps; candles in resin-and-natural-stone vessels; natural deodorants made of pink Himalayan salt; and liquid wash and hand creams.
The graphic patterns of the soaps represent architectural materials, such as terrazzo, marble and brick. “I have always loved terrazzos and marbles,” Jackie says. “I remember my grandmother’s 1960s apartment as a child, and I would run my hands over the terrazzo floor and marble-tile walls to feel the texture.”
Jackie translates the colours, shapes and textures of these materials into the soaps. The Marble Soaps have flowing, swirling patterns to mimic the natural stone; the Brick + Mortar Exfoliant Soap replicates the visual effect of bricks and mortar, with ground poppyseeds to evoke the texture of bricks and to exfoliate and cleanse the skin. Jackie’s Terrazzo Soaps have colourful geometric shapes embedded in the soap to imitate terrazzo, and much like BENTU and their terrazzo range of products, Jackie’s soaps inject graphic vibrancy and colour to complement the space.
Jackie explores different colour combinations in the soap and has other architectural materials she is looking to for inspiration. “I feel I haven’t even started with the amazing colour combinations of terrazzo and marble, and I’m going to start experimenting with creating the finish and feel of concrete and onyx,” Jackie says.
Beyond the distinctive aesthetic, Fazeek products are also carefully considered for their scent, feel and ingredients. Jackie has also worked hard to create a scent profile for the soaps and candles, preferring masculine scents and unisex scents. “I sensed that other women and men were craving these scents, and we have a very loyal base of customers who do feel the same way,” says Jackie.
All soaps are handmade in small batches in Fazeek’s Melbourne studio, using a 100-per-cent-pure vegan base made from coconut oil and with natural clay colours. “Natural clay is not only beneficial for your skin, but it means there are no nasty synthetic colours going down the drain,” Jackie says.
For more on Fazeek's amazing products, visit www.fazeek.com.au
Photography: Elisa Watson
Styling: Ray The Tall One