More gain, less pain and the art of drinking without drinking.
With Christmas fast approaching and 2020 less than two weeks away, what better time than now to re-think how we take the edge off in the new decade?
Becoming a bit of a trend leading up to the festive season is the idea of guilt-free drinking. Brands all over the world have started to work on creating beverages that take the edge off with no hangover the next morning. Big cities such as New York, London, Los Angeles and Sydney have seen an increase in the demand for better non-alcoholic drinks – and there is no sign of slowing down.
UK-based Seedlip is a brand that combines its farming heritage, love of nature, copper still and forgotten recipes with the demand for non-alcoholic options. Seedlip has provided the world with an array of solutions inspired by the practice of physicians distilling herbal remedies and harnessing the power of nature from over three hundred years ago. Iconic hotels and restaurants like The Fat Duck, The Savoy, The Ritz and even the Buckingham Palace, as well as 250 other world-renowned restaurants and cocktail bars now stock beverages by Seedlip. The brand believes that “regardless of why you are not drinking alcohol, you should have the choice of a grown-up, complex drink.”
As the brainchild of Helena Price Hambrecht, a Silicon Valley creative, and Woody Hambrecht, a 3rd generation winemaker, Haus is the drink ideal for a hangout without getting a hangover. Designed to be the American version of an ‘apéritif’, Haus is made from natural flavours like Chardonnay grapes, elderflower, star anise, lemon and clove. On their farm in Sonoma County, California, Helena and Woody understand that people are motivated by health and transparency. With a mere 15 percent of alcohol by volume that has been combined with natural ingredients, Haus is sold direct-to-customers so people can enjoy it outside of a bar.
Another brand worth mentioning is Kin Europhics. Containing nootropics, adaptogens and botanics (which are cognitive and physiological enhancers using herbal ingredients), Kin Eutrophics offers a “better way to get a buzz.” Inspired by ancient remedies and modern alchemy, the brand’s philosophy harnesses ingredients that lifts the mind and relaxes the body.
Nonetheless, whether you are a sober-curious customer or wanting to enjoy a night of guilt-free drinking this festive season, be sure to check the multitude of options so you can drink without drinking.