There's no denying it, the pandemic changed us all. For better or worse, there's no going back to how things were. We've learnt too much. As the world changed and evolved, so did we. Despite business remaining sustainable throughout 2020 (something we're very grateful for), we were forced to look inwards.

Our journey began with (what we thought would be) a straightforward brand refinement. Diving into Remodern's brand strategy showed us fairly quickly that we weren't honouring our true passion. We had spread ourselves too thin and lost clarity along the way.

With this realisation, we had no choice in the matter. The next year was spent stripping back and rebuilding. The brand aesthetic is one big change you'll notice, but that's really just the icing on the cake. We've made radical changes in what we do and how we do it.

With our new approach, we are committed to being true partners to both our designers and retailers. And so another hard decision was made – to step away from ecommerce.

Our online store was a big part of our business model, but it created competition for our retailers and ate up time we wanted to be spending with our designers. While it will impact our bottom line for a period, we know this is the right move for us and our community. We now have the time to help our designers push their creativity, craft their story and reach new markets globally and here in Australia.